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Design ROI Calculator
What's your design
investment worth?
Estimate the revenue impact of investing in professional design for your business.
Based on Nielsen Norman Group research: every $1 invested in UX returns up to $100. Actual results vary by industry and implementation.
Select your industry
Your business metrics
Projected impact
Annual revenue
A$1A$5M
Monthly website visitors
150k
Current conversion rate
0.5%100%
Average order / project value
A$1A$20k
Design budget
A$500A$200k
Additional annual revenue
A$54,000
27% increase from current revenue
Conversion rate impact
Before
2.00%
→
After Design
2.30%
+0.30pp lift · based on 20% industry benchmark
Additional conversions
+36 per year
From 240 to 276 conversions annually
Estimated ROI on design
3.6×
based on your A$6,000 design budget
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Results are estimates based on industry averages. Actual outcomes may vary.